In 2006, while seated in a sports bar in Montreal, Adam was watching the highly popular television sports show "Off The Record" on TSN. Adam who possesses a great knowledge of sports, was also very opiniated and always "brought it" to anyone who questioned his opinion making "Off The Record" a perfect first step. With dozens of unanswered e-mails and phone calls, Adam equipped with only his desire to break through in the business, decided to continuously call CTV headquarters and demanded to speak with the producer of the show until as fate would have it one day, the producer of the show answered the telephone. Impressed with Adam's "never give up" attitude and his willingness to make a name for himself, the producer decided to have Adam on their show.

Adam's career would never be the same again.

Going up against the likes of Daniel Negreanu, Wendel Clark, Jason Spezza and Brian Williams, Adam Reid was not only the most dominant on the panel but well prepared and knowledgeable. Discussing topics that ranged from steroids in baseball, illegal transactions in hockey and the world cup of soccer, 16 appearances later Adam earned the respect of host Micheal Landsberg. Shortly after, SUNTV had offered Adam Reid the opportunity to do "The Grill Room" television show as well as TLN who invited him to talk "Serie A" on their show entitled "Soccer Fanatics".

In 2010, Adam's versatility and on-camera energy caught the attention of a mixed martial arts organization and since then they have been working on marketing Adam Reid as the "Canadian Joe Rogan" through their extensive network. 2010 will see Adam Reid extend his reach to managing weigh-ins, press conferences, post-fight in the "octogon" interviews at live events as well as unique v-blogs which will connect Adam to an even broader audience.

Adam Reid has been focused on making 2010 the year where he takes the leap to the Quebec french sports television scene is currently working with a few high profile networks to make it happen.